Idomoo Dynamic Storybuilding Suite revolutionizes the way brands interact with each and every one of their clients. It empowers each customer-facing team to create a unique CX and deliver a standout customer communication.With the Dynamic Story...Read More

In a three-minute video, see why AARP’s Rewards for Good loyalty program won a Gold Award at the Loyalty360 Awards.Nataki Edwards, Vice-President of Digital Strategy & Operations of AARP is meeting her metrics by creatively using a...Read More

Providing an award winning customer experience (CX) to consumers goes beyond just being “nice.” Properly training your customer facing associates is certainly important, but as my colleague Bob Moorhead recently stated, “top...Read More

There has been much fanfare around new technology purpose-built on a simple, but economically powerful proposition— code that can slip by even the most sophisticated ad blocking technology.Sounds innovative. But is it really necessary?At...Read More

Analytics can benefit companies of all shapes and sizes. Demand for analytics is at an all-time high with results from The CMO Survey showing that organizations will increase spending on analytics an impressive 83 percent over the next three years...Read More

Creating desired and memorable experiences is what drives loyalty. There’s a transformation underway with the shift from transactional to relational loyalty programs that marketers need to think about. As this shift happens, what role does...Read More

Many brands follow the same old tried and true approaches to marketing and building brand loyalty - sending weekly email deals, offering loyalty and rewards cards and providing coupons for future purchases.  However, all of these efforts can...Read More

Media and entertainment companies already have millions of viewers. The challenge is that these viewers are largely unknown, except for their age and gender, and perhaps their viewing or online behavior. You’re working hard to develop a...Read More

Change is not only imminent but constant; and staying on top of trends is more important than ever. As change is influencing customer engagement strategies, the question that springs to mind is this: are digital advancements leading to customer...Read More

Ryan Rose strategically advises an array of leading footwear providers on the technology and strategy behind delivering personalized customer experience to ultimately generate loyalty. From Asics and New Balance to Frye Boots and Aerosoles, Ryan...Read More