Millennial marketing is a hot topic right now. I’m considered a millennial, but what does that mean exactly? The term ‘millennials’ refers to the generation born between the early 1980s and early 2000s – exact years vary...Read More

For more information contact us at customer-loyalty.us@aimia.com or visit www.aimia.comRead More

Data-driven marketing is like a three-legged stool. It symbolizes three marketing levers working together: offer, creative and audience.In fact, omnichannel marketing is thriving because of marketers’ skill and discipline in producing...Read More

Marketers today are driven to deploy low-cost mobile technologies, harness big data, and achieve parity with competitors. Unfortunately, these forces have combined to create a proliferation of weak, uninteresting and unengaging loyalty programs...Read More

One of my mentors in the marketing world once stated his amazement around how marketing professionals too frequently base their marketing strategies on assumptions that have little correlation to actual marketing results. Having worked in the...Read More

Parlez-vous emoji? Step aside, French – there’s a new language of the future. Well, maybe.Since Apple’s release of the emoji keyboard in 2011, the use of emojis has grown exponentially. This past March, nearly half of Instagram...Read More

Everyone is talking about content strategy and content marketing, and there is a reason why this is happening. Marketers are faced with the growing challenge of reaching over-marketed customers; and customers expect companies to provide them with...Read More

Consumer research findings and insights outlining consumer attitudes towards digital communications and technology innovations, including sector specific insights for the grocery, airline and banking categories. With the adoption of smartphones...Read More

Gryffindor, Hufflepuff, Ravenclaw, or Slytherin? Brave, loyal, wise, or ambitious. . .which one are you?For those of you unfamiliar with the Harry Potter series, these are the 4 houses that make up Hogwarts School of Witchcraft and Wizardry. When...Read More

Access to information has put B2B buyers in control of their path to purchase. In fact, many buyers are two-thirds to 90% of the way through their journey before they even contact a salesperson.How can B2B marketers help their sales team overcome...Read More