I recently had the pleasure of hearing author and entrepreneur Seth Godin speak about how to do “work that matters.” Seth’s a fantastic speaker, and he touched on topics such as the spread of ideas, marketing, and the digital...Read More

Loyalty programs are a significant marketing investment.  They needs your attention, just like your car would need its maintenance, your body its check-ups, and your furnace, a tune-up.Paying attention to the most important functions of your...Read More

Ever think about what happens in a digital minute? The numbers are mind-boggling—51,000 Apple store downloads, more than 4 million Facebook likes, and about 4,300 unique visitors to Amazon, just to name a few (source).It makes sense then...Read More

Do you remember the first time you received a “personalized” offer in the mail? For me it was in the early ‘80’s and the thrill was brief. It didn’t take long to realize it was simply a computer-generated mass mailing...Read More

Back on July 23rd, NewsHour’s economic correspondent Paul Solomon spoke to long-term trend spotter DeeDee Gordon about what’s getting traction now.  DeeDee talks about 6 long-term trends:Gender Un-tethered.Conspicuous Isolation...Read More

As specialists in the recognition and rewards industry, we're convinced of the power of employee engagement and meaningful recognition to transform organizations and spur growth. When our company and employee base began to grow back...Read More

If you read any technology news publication, you will probably find mention of how the “3rd platform” is revolutionizing the business landscape. If the 3rd platform is changing the face of global business, then its impact is even...Read More

This post is contributed by Lauren Gentile, Vice President, Creative at Epsilon.  According to the Epsilon Response Network, when you leverage information about a consumer’s preferred time of open, you can drive click rates by 11%. ...Read More

Do you know how many marketing messages you are exposed to every day?  Go ahead—look away from the screen and take a guess.In doing research for this post, I came across estimates ranging from 3,000 to 20,000. That’s probably way...Read More

Around this time last year I was working on something now known as the Experience Analytics Showcase: a website focused around telling the customer experience story through data visualization.  A year later we are redesigning the showcase in...Read More