With a plethora of technology available and emerging in the loyalty marketing space, brands and marketers need to be on the forefront of how they best utilize it. Consumers are being asked to share more and more of their personal data, while at...Read More

In this 3-part blog series, I have been sharing what it takes to build an effective culture of innovation.  In my last blog, I talked about why companies need to invest in their people to drive innovation. The focus today is on why...Read More

Customer behavior is changing – is your marketing strategy keeping up? At Aimia, we work with a diverse set of clients to help them answer that exact question. By applying loyalty principles, we are able to not only collect rich customer...Read More

Showrooming has changed and as well, the responses to this behavior have changed accordingly.  A mere three years ago the entire retail industry was in full panic mode because they had just begun to realize that shoppers were pulling out...Read More

Technology is transforming the way we do business and the rate of change is accelerating—it took only a few years for half of the U.S. population to adopt smart phones versus nearly 50 years for landline phones. And we are inundated with...Read More

Aimia recently contributed to a VentureBeat webinar titled“The mobile effect: How to turbocharge your personalization.”The recording can be found here.This article expands on questions that came up after the panel presentation. ...Read More

Giro, a worldwide leader in high-performance protective cycling and snow sport gear, has partnered with Clutch, a pioneering customer marketing platform, to introduce an innovative branded currency solution for their ecommerce channel. We sat down...Read More

Announcing Geo-Fenced Social Media Rewards. Send the right reward or offer at the right moment – when customers are in your location. Location, Location, Location!Chirpify has enabled location check-in rewards for Facebook since early...Read More

A loyalty program without a set of communications to make it work is like having a beautiful tenor serenade an empty forest. Just as the quality of a tenor’s voice can be incredibly moving, a well-planned communications strategy will fuel...Read More

Today's path to purchase is radically different. Consumers shop where they want, how they want and when they want, often with their mobile devices firmly in hand. Consumers — not retailers — are now in charge.Imagine Janet, a...Read More