What’s Next for Mobile Marketing in 2017?

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In a space that is evolving by the day, it is more important than ever for marketers to stay ahead of the mobile technology and trends that consumers are demanding. As we kick off the new year, here are some trends that we see as key components to a comprehensive 2017 mobile strategy that will keep your customers engaged and loyal to your brand. The ‘Discount, Double Tap’ concept will gain adoption through mobile wallets Tokenized payment systems, such as Apple and Android....