While most of the marketing world is still fixated on the blurry lines that separate a CMO and CTO, a new role is emerging that may offer some clarification. Enter the Chief Customer Officer, the primary advocate for the end user and mediator on their behalf within the company. According to a recent study by the CCO Council, "the chief customer officer is becoming a staple of modern business" and found that 22 percent of Fortune 200 companies have already adopted the role. By its very....