I’ve been in the digital marketing space since before the internet arrived. Most of this time was spent in the digital analytics area. For decades, digital marketers like me have been touting made-up terms like Customer 360 and the 360-degree view of the customer. The ultimate goal was to provide as good an experience (or better) digitally as we used to do in person. I have been on the client side, a consultant, and a vendor during this time. Organizations have spent a fortune on....