Six months of Starbucks emails later, I finally cracked the CRM and personalization strategy behind every email send.
I don’t drink Starbucks every day, but I have been a Starbucks Rewards member for years. The program is essentially the poster child for loyalty programs around the world. As marketers, we often reference these giant enterprise brands, but very few of us actually get to look behind the curtain at the personalization system behind the program.
So I went deep &mdash....