As a marketer, I’m always trying to maximize the value I get out of every marketing dollar I spend on behalf of Exchange Solutions. At this time of year particularly, as we go into planning for next year, ROMI, or Return on Marketing Investment, is top of mind for our marketing team. Marketers in every industry, whether B2B or B2C, are facing a similar challenge – how to do more with the same, or even less, marketing budget next year.
Apart from being a CMO and knowing these....