While projections and outcomes for Black Friday and Cyber Monday took up many headlines, I found that the deeper part of those shopping dynamics told a far more interesting story. Sure, the shopping frenzy weekend was an overall positive result for retailers, but upon closer inspection, the numbers pointed to the successes of e-commerce rather than in-store sales.
That's not necessarily news for today's marketers, but what it should be is a reminder that changing behaviors are an....