GameStop is the undisputed leader when it comes to video game retail. The company, formed in 1984 as Babbage’s, has carved its own place within the gaming landscape. Likewise, the brand’s PowerUp Rewards loyalty program has become the gold standard in gamer retention.
Loyalty360 spoke with Darin Smith, GameStop’s Director of PowerUp Rewards, about how the program came to be and where it’s going in the future.
Can you give us a quick overview of the....