Recently ranked the #1 Best Airline Loyalty Program in the region by Point.me, Avianca’s Lifemiles loyalty program continues to expand its ecosystem, offering members new ways to earn and redeem rewards while elevating the travel experience through premium services, digital enhancements, and meaningful partnerships. Loyalty360 spoke with Jaime Manso, Senior Vice President of Loyalty & Lifemiles at Avianca, to discuss the program’s success, its evolution, and how it’s....