ThriftBooks isn’t just selling books—it’s nurturing lifelong readers through value, connection, and community. At the center of this mission is its ReadingRewards loyalty program, which turns everyday purchases into Free Book Rewards, while recognizing and celebrating customers through tiered perks and thoughtful engagement.
Loyalty360 caught up with Barbara Hagen, Vice President of Sales and Marketing at ThriftBooks, to explore how the brand is redefining loyalty....