Engaged Employees Can Differentiate Your Brand’s Customer Experience

  • January 24 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The value and importance of an engaged workforce is imperative now for any brand. Engaged employees understand the company’s goals and customer base, which can have a great impact on customer experience and brand loyalty.   Last year,...Read More

Customer Types Humanize the Journey Map and Boost Brand Loyalty

  • October 23 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Strativity Group, the world’s leading customer experience consultancy, recently unveiled Customer Types and a revamped user interface within Touchpoint Dashboard. Customer Types enable users to create, manage, and relate groups...Read More

The Level of Trust Has Grown in Social Media Customer Engagement

  • August 09 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The ubiquity of social media makes it an attractive tool for loyalty marketers, yet this burgeoning topic poses many questions about its potential fiscal impact and its ability to drive meaningful customer engagement. That compelling theme was...Read More