Finding The Truth About a Holistic and Granular Approach to Customer Loyalty

  • October 02 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty360 talks to brands and vendors alike daily and a common refrain heard from many of these companies involves taking a holistic approach to customer loyalty. What that approach truly involves might vary from company to company. Loyalty360...Read More

Value and Variety Drive Attractive Customer Loyalty Programs

  • July 31 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Strategy and execution must be aligned for loyalty programs to achieve optimal results, but not all companies are equally committed to both these ideologies. For loyalty programs to be successful, three key elements need to be in place: They...Read More

Will Enhancements to The Ritz-Carlton Rewards Credit Card Elevate Brand Loyalty?

  • August 11 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Chase and The Ritz-Carlton Rewards, the guest loyalty program of The Ritz-Carlton Hotel Company, L.L.C., recently announced enhancements to The Ritz-Carlton Rewards Credit Card, including the upgrade of the card to Visa Infinite. Card members will...Read More