HAMMOND, La., Jul 07, 2010—Winn-Dixie Stores, Inc., announced that beginning today, customers who shop at any of its 54 New Orleans, Baton Rouge and Lafayette-area stores using the new Customer Reward Card (CRC) will earn significant fuel savings at participating Shell stations through the fuelperks! (R) Rewards program. This launch is part of the grocer’s ongoing partnership with Excentus Corporation, a retail marketing coalition specializing in fuel-based reward programs.
For every $50 in qualified purchases that customers make using their new CRC at Winn-Dixie, they will receive a five cents per gallon fuel savings redeemable at any one of more than 125 participating Shell stations. Additionally, fuelperks! Rewards are stackable—the more shoppers spend, the more they earn. For example, if a customer spends $100, they will earn 10 cents per gallon, if they spend $150, they earn 15 cents per gallon, etc.
As part of the program, the popular Winn-Dixie Customer Reward Card (CRC) has been redesigned to include a magnetic strip on the back, similar to a debit or credit card. This new card is required to earn and redeem fuelperks! Rewards.
“We invite shoppers to go to their neighborhood Winn-Dixie to sign up for their new Customer Reward Card and begin earning fuelperks! Rewards today,” said Joey Medina, Winn-Dixie’s New Orleans region vice president. “Customers in our Jacksonville, Florida and Panama City, Florida markets, where we are currently running this program, have already saved more than $4.6 million on gas with fuelperks! Rewards, and we are thrilled to bring the same opportunity to all of our loyal shoppers here in the Louisiana area.”
“Winn-Dixie has been a great business partner for us,” said Brandon Logsdon, Executive Vice President and General Manager of Excentus. “We are excited to bring fuelperks! to their Louisiana area customers and we are confident that it will be a success.”
“We are very pleased to launch the fuelperks! Rewards Program at all of the participating Shell stations in Louisiana,” said Dan Little, Shell North America fuels marketing manager. “With 54 Winn-Dixie stores and more than 125 conveniently located participating Shell stations, it’s never been easier for consumers to save on Shell Nitrogen Enriched Gasolines, including the premium gasoline, Shell V-Power(R).”
For more information, such as account balance, fuelperks! Bonus Rewards opportunities, participating Shell redemption sites, etc. please visit www.winn-dixie.com/fuelperks.
Customer Reward Card Benefits
Winn-Dixie’s Customer Reward Card saves shoppers money with each purchase.
— CRC holders get instant discounts on hundreds of specially marked items throughout the store. And shoppers can still use manufacturers’ coupons.
— CRC holders see the savings on register receipts.
Customer Reward Card items are highlighted in Winn-Dixie’s weekly circular and marked with special signs in the store. When customers present their Customer Reward Cards to the cashier, the discount will automatically be deducted.
— CRC holders enjoy exclusive Winn-Dixie shoppers’ rewards. Winn-Dixie Customer Reward Card cardholders automatically participate in special programs and promotions not available to non-cardholders. It’s Winn-Dixie’s way of rewarding customer loyalty.
About Winn-Dixie
Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 514 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.
About Excentus
Excentus Corporation is the provider of the fuelperks! Rewards program — a retail marketing coalition in the United States utilizing fuel as the ultimate consumer reward. Headquartered in Irving, Texas, Excentus Corp. was founded in 1996. It is a privately held company with over 150 customers in the U.S. and Canada. For more information, email [email protected], or visit www.excentus.com.
About Shell
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group . Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,300 Shell-branded stations in the Eastern and Southern United States.
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries with businesses including oil and gas exploration and production; production and marketing of Liquefied Natural Gas and Gas to Liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects including wind and solar power. For further information, visit www.shell.com.