Brooklyn, NY. April 01, 2011—Wicked Spoon Yogurt has again pushed the limits of mainstream marketing by partnering with mPunch from EnPlay, to be the first food service establishment in New York City to launch a loyalty program run completely on a smartphone.
“It’s the latest way to stay in touch with our customer, manage guest loyalty and build brand awareness,“ says Alex Rozhitsky, Founder of Wicked Spoon Yogurt. “We wanted to advance our business to the next level by using mobile marketing which will....