In an effort to increase the efficacy and engagement of custom card programs, Arroweye Solutions Launches Data-Powered Card Marketing Technology CustomerConnect™.
There is great promise and opportunity for engagement when brands use technology that is relevant and unique to their customers as customers are looking for a manner to engage with brands in a one-to-one manner. Consumers are clamoring for and want to adopt technologies that allow such and brands need to be responsive to such technologies. “Arroweye’s CustomerConnect solution gives marketers an advantage by harnessing data and creating targeted content that connects directly to customers’ preferences and interests. It’s a powerful and effective approach to card loyalty marketing.”
The ability to use an integrated solution that combines Arroweye’s digital on-demand technology with existing customer data streams to build true one-to-one card marketing campaigns. This approach should enable hyper-targeted marketing campaigns proven to boost customer affinity, loyalty and engagement. All three of these attributes are desired by, and in want of being increased by all brands.
Arroweye Solutions, a leading provider of card marketing solutions, today launched CustomerConnect™, Arroweye CustomerConnect helps card issuers take advantage of the large amounts of valuable customer data they have available to create more personalized marketing campaigns. When coupled with Arroweye’s patented digital on-demand production technology, issuers are able to direct messages at customers that speak directly to their needs, lifestyles and interests, which will lead to increased customer acquisition and lift.
“Most card issuers have access to vast amounts of data on their customers but don’t possess the right technology or partner to help them harness this information for the betterment of their card program,” said Render Dahiya, Arroweye Solutions President and CEO. “Arroweye’s CustomerConnect solution gives marketers an advantage by harnessing data and creating targeted content that connects directly to customers’ preferences and interests. It’s a powerful and effective approach to card loyalty marketing.”
CustomerConnect is a responsive card solution that dynamically connects existing customer data points in an on-demand production model. During the last 12 months, the technology powered several new programs, including a first-ever, dual-purpose payment municipal/ID card for leading prepaid card program manager Praxell. With this integrated platform, Arroweye provides more choices in card designs and flexibility for promotions and mailings to help card issuers engage customers in a more meaningful and captivating way. The results are proven: hyper-personalized card marketing leads to greater customer affinity and share of mind.
“Our customers have witnessed the success of card customization and personalization for increased card usage and loyalty,” added Dahiya. “Now, they can leverage the same customization tools to create hyper-targeted marketing campaigns that are proven to break through the clutter and gain higher return on marketing investment.”