Unilever, one of the world’s largest consumer packaged goods companies, with more than 10,000 food and personal care products, has selected SavingStar, Waltham, Mass., to deliver digital rewards to Unilever users, the biggest entre to date of a consumer packaged goods company into the loyalty arena. The promotion runs through Thanksgiving Day.
SavingStar offers digital coupons for more than 100 retailers nationwide from Rite Aid to CVS, Safeway, and Winn-Dixie that provide grocery shoppers with rewards in the currency of their....