LAUGHLIN, Nev., Jul 26, 2010—Tropicana Entertainment will introduce an enhanced player loyalty program, TROP ADVANTAGE, on August 1 at its Tropicana Laughlin and River Palms Casinos. The program will kick-off with a concert featuring David Cassidy at the Tropicana Laughlin on July 31 and chances to roll for a $1.0 million payday during the months of August and September at both casinos. Players who obtain their new cards before August 10th will also receive $10 in free play.
Trop Advantage cardholders will enjoy expanded benefits like same day cash back, discounts across the property, and an array of VIP amenities. They will be able to participate in five club tiers with opportunities to earn even greater player rewards and recognition. Members are also eligible to receive special discounts at Tropicana Entertainment’s other 7 properties in Atlantic City, NJ, Baton Rouge, LA, Evansville, IN, Lake Tahoe, NV, as well as Greenville and Vicksburg, MS.
The new program places the player in control of their account at all times given an easy to understand point structure.
— $1 in Coin-In = 1 Point on Reel Games
— $2 in Coin-In = 1 Point on Video Poker Games
— 500 Points = $1 in cash back
“Most casino rewards programs are difficult to understand” said Richard Harp, Corporate Vice President of Marketing. “Trop Advantage is the solution, offering clarity and simplicity, while providing incredible value to our players. We’re very excited about this new program and think our players will see that Trop Advantage is the best loyalty program in Laughlin.”
For more information, go to www.tropadvantage.com
About Tropicana Laughlin and River Palms Casinos
Tropicana Laughlin, voted Best Hotel Accommodations, Nevada, boasts 1,495 rooms, over 750 slots and 20 table games, and 6 restaurants including The Steakhouse—previously voted best steakhouse 12 consecutive years and currently holding the title of Best Fine Dining.
Located on the banks of the Colorado River, the River Palms offers breathtaking views, 1,000 rooms, 700 slots, 10 table games, and bingo. Guests can enjoy a variety of dining options such as The Lodge Steakhouse, Island Buffet, and Denny’s.
About Tropicana Entertainment
Tropicana Entertainment Inc. is a publicly reporting company that, along with its affiliates, owns or operates nine casinos and resorts in Indiana, Louisiana, Mississippi, Nevada, and New Jersey. It owns approximately 6,000 rooms, 9,000 slot positions and 250 table games. The company is based in Las Vegas, Nevada.
Tropicana Entertainment Inc.
Trent Dang
Director, Corporate Marketing
(702) 589-3875
tdang@tropicanaent.com