Former Harley-Davidson Women’s Marketing Manager Makes Move from Motor to Pedal
(Waterloo, WI) September 10, 2010—Trek Bicycles recently hired Trek Women Brand Manager Leslie Prevish to kick start the women’s strategy, marketing and community efforts to encourage more women to ride and be healthier on two wheels.
As part of the plan to rejuvenate the program, Prevish and the Trek Women team launched the Trek Women News monthly email series with inspirational stories, insider tips, and chances to win and learn about....