Transactional Emails That Include Cross-Sell Items Have 20 Percent Higher Transaction Rates

New report from Experian Marketing Services’ CheetahMail provides data-driven insight on the importance of transactional emails NEW YORK, Sept. 8—Experian Marketing Services, a global marketing leader and provider of email marketing and customer intelligence technologies,  today announced the findings of a new study from its email marketing technology, Experian CheetahMail.  The study, titled The transactional email report: Benchmark data and analysis for connecting purchase behavior to email marketing, indicates....