In the inaugural survey ("Rising above the Clouds: Charting a course for renewed airline consumer loyalty,") from Deloitte LLP. it was revealed that 72 percent of high-frequency business travelers participate in multiple programs, and over one-third participate in four or more programs. There continues to be a lack of customer centricity, relevancy and engagement in the airline industry; as their programs and focus on the experiences are lacking for the individuals.
"Our survey findings demonstrate that airlines should consider....