CHICAGO, Oct. 6, 2011—Technomic has found that independent restaurants have mixed views on the effectiveness of online daily deals.
The results of the Chicago-based food industry research firm’s recent survey of restaurants that participated in a third-party daily deal indicate that 51 percent were pleased with the result and 46 percent thought the deal provided a good return on investment.
The research also revealed that over 40 percent of restaurants have done daily deals with multiple providers, indicating a lack of....