L.E.K. Consulting Report Identifies How Retailers and Brands Need to Address the Mobile Shopper
BOSTON, MA—(Aug 17, 2011) - Retailers and brands will need to shift their sales and marketing strategies to respond to the growing influence of mobile devices on consumer behavior, according to the new L.E.K. Consulting Mobile Commerce Survey. Broadly, two-thirds of smart phone or tablet owners today have used their devices to make purchases and more than 80% have used them to assist in purchasing decisions through....