Now it is up to smaller marketers to jump on-board.
According to a report from Interpublic’s Magna Global online advertising will be the second largest ad medium - behind only television - by 2013. The report indicates that the global online ad spend will reach $100 billion by 2013 and jump to $103 billion by 2015. That is an average annual growth rate of just over 5%.
“Newspapers will continue to grow modestly - up 1.8% in constant currency terms over the next five years,” was written in the report. “In many....