Starbucks Ready to Enhance the Tea Experience with Launch of Teavana Partnership with Oprah
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Not that Starbucks needs any more star power to augment sales, but Oprah Winfrey is waiting in the wings to partner with−while magnifying the Seattle brand exponentially−Starbucks and its Teavana business. On the heels of an impressive second-quarter final performance, in which Starbucks saw its net income rise 9.4%, to $427 million and its revenue increase 9.1% to $3.87 billion, the Seattle-based juggernaut cited its Teavana business partnership with Oprah Winfrey, and new payment and loyalty technology, as contributing to....

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