During the Starbucks first-quarter earnings call on Jan. 31, company CEO Howard Schultz was supremely confident as he delivered results for the three-month period and for 2014 in general because he touted the deep emotional connections the brand has with its customers.
Starbucks recorded a 12% increase in revenue ($4.24 billion) during the first quarter.
“Our strong traffic in Q1 demonstrates the deep sense of community and human connection that our stores provide our customers as their preferred place,” Schultz said during....