New solution extends ecommerce platform capabilities to leading social network; allows consumers to make purchases on Facebook without leaving the site
ATLANTA—ShopVisible, a leading provider of on-demand ecommerce solutions, today announced a new product that will change the way retailers market and sell their products through the popular social media channel Facebook. The company has launched a new ecommerce platform called ShopVisible Social Commerce which enables consumers to research and browse retailers’ products on Facebook and then purchase those products from the site itself without ever leaving the social network.
With more than 500 million active users, Facebook has become an important destination for retailers and brands looking to create and maintain brand loyalty and product buzz. ShopVisible takes this a giant leap forward, enabling retailers to not only promote their products and services on Facebook, but actually sell them right through the site. Using ShopVisible Social Commerce, retailers can leverage the power of the Facebook social network offering the same, high-quality branded user experience they have on their corporate websites within Facebook. Additionally, ShopVisible Social Commerce offers all of the tools and functionality of an enterprise-class ecommerce platform which allows retailers the opportunity to truly bring a full ecommerce experience for consumers to Facebook.
“As a retailer in today’s connected world, having a Facebook page that promotes your brand is no longer a ‘nice to have,’ it’s a given. The real test is turning your Facebook ‘fans’ into buyers which they become significantly less likely to do once they leave your Facebook page,” said Andy Fathollahi, president and CEO of Incipio, a designer and manufacturer of carrying cases for mobile devices. “With ShopVisible Social Commerce, we are not only able to promote and feature our products on our company Facebook page, we are able to offer consumers the opportunity to buy them right then and there. It is a win-win for retailers and consumers – we have an opportunity to quickly convert visits and interest into sales and consumers have the opportunity to read reviews, research products and get feedback from their Facebook friends before purchasing right from the channel where they are spending significant time.”
Major features of ShopVisible Social Commerce include:
- Comprehensive commerce and marketing tools – enable retailers to engage in real social marketing with a full suite of tools built specifically for Facebook.
- Simple integration with legacy systems – ShopVisible Social Commerce can seamlessly integrate with any existing ecommerce platform or be used as a stand alone platform for Facebook.
- Analytics suite – retailers can track the effectiveness of campaigns and measure ROI with the ShopVisible Social Commerce platform.
- PCI Level 1 compliant – ensures that both the retailers’ and consumers’ data is protected at all times.
- Flexible design control – lets retailers completely control the look and feel of their Facebook commerce site.
- Multi-media content – with ShopVisible Social Commerce, retailers can upload audio and video directly to their product pages within the Facebook site.
- Rich promotional campaigns – a robust promotions engine lets marketers easily create and run unique promotions from the Facebook site.
- In-site search – users can easily find and navigate products within Facebook.
- Side-by-side comparison tool – lets consumers compare and contrast products, side by side.
- Share content with friends – enables collaborative shopping by letting consumers share reviews, products and promotions with their friends on Facebook.
- Geo-targeted content – the Social Commerce platform enables retailers and marketers to create unique campaigns that target users by geographic location and track where people are buying and what they are buying the most.
- Consumer reviews – retailers can provide Facebook users with the opportunity to write in-depth reviews within Facebook without the need for any third-party tools.
“Facebook is where consumers are congregating, sharing, commenting and collaborating. We have brought enterprise-class ecommerce tools to Facebook so that companies can leverage the community in relevant ways. This is not just about accepting a payment or posting a product, it is complete contextual sharing and collaborating that results in transactions and sales in Facebook. ShopVisible has created a comprehensive platform that not only lets consumers make purchases within Facebook, but also gives retailers the power of a full-scale ecommerce platform within the social network,” said Sean Cook, CEO of ShopVisible. “This is truly unique in that brands and retailers can now have the same kind of functionality and flexibility they have come to expect on their primary website – from font style and logos to analytics and CRM functionality – to their Facebook pages. With ShopVisible Social Commerce, Facebook does not need to be a place relegated to only the marketing summer intern, but can now be a complete new channel and purchasing destination.”
For more information on ShopVisible Social Commerce or to schedule a demo of the solution, visit www.shopvisible.com/social-commerce.aspx.
About ShopVisible
ShopVisible is an on-demand ecommerce solution provider that delivers tools and services designed to streamline and advance retailers’ online businesses. From initial design or re-design to multi-channel strategies, proven search engine optimization implementation, content management, CRM, shipping, back office systems and analytics, ShopVisible provides unified management of the entire e-tail ecosystem, offering the flexibility and insight to meet even the most complex business needs. ShopVisible powers some of e-tail’s most successful brands, ensuring speed to market, security and constant innovation. For more information, visit www.shopvisible.com or call (866) 493-7037.