Sears launched Alphaline Entertainment, a service allowing consumers to purchase and download films and TV shows, on December 28.
Consumers can use the service, built by Santa Clara, CA-based Sonic Solutions, to download entertainment content for TVs and computers. It will be available on mobile devices in the second quarter of 2011, said Elliot Becker, VP of consumer electronics at Sears Holdings.
“Our goal is to provide our customers with a simple-to-use service that enables them to watch a huge library of content on a multitude of devices,” he said. “We want Alphaline Entertainment to provide them with the flexibility to watch content where and when they want to.”
Sears Holdings’ Kmart brand will roll out its own online movie service at a yet-to-be-determined date, said Becker.
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