Sears Holdings Corp. is running Christmas-themed mobile advertising campaigns to stay top of mind throughout the holiday shopping season and influence consumer purchase behavior.
The two holiday campaigns are “Guaranteed White Christmas” and “Be the Santa You Want to Be,” both of which consist of mobile banner ads driving consumers to campaign-specific landing pages on the mobile Web. They launched Nov. 8 and will end Dec. 31.
“Overall, at Sears Holdings, our strategy is to further our long-standing....