WALLDORF, Germany, Feb. 14, 2012—SAP AG (NYSE: SAP) today announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the Magic Quadrant for Marketing Resource Management (MRM) report.(1) SAP was recognized as a leader based on its “completeness of vision” and “ability to execute.”
Gartner defines MRM as a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources. According to the report, &ldquo....