5one Marketing selected by Saks as strategic consulting partner on Customer-Centric journey
Leading US luxury retailer, Saks Fifth Avenue, has appointed 5one, the global retail consultancy, to assist in the on-going transformation of Saks to a more customer-centric business.
5one will provide Saks Fifth Avenue with in-depth insight into their customers’ shopping behavior and advise Saks’ business teams on pragmatic initiatives to reward and communicate with customers more effectively. 5one will use its proven model of data....