If digital marketing is a race, data is being viewed more and more as the steering wheel with which the high-powered car is directed. Without proper data analysis, marketing efforts lack the insight to find and target the most effective consumer demographics. With the meteoric rise of big data, analytics software has become a must-have piece of technology for businesses. Two leading data management platforms, RapidMiner and Tableau, are joining forces to combine strengths and provide clients with an expanded set of data analysis tools.
RapidMiner and Tableau each offer top-notch data solutions, but specialize in different types of analysis.
RapidMiner is a respected provider of predictive analysis. Using complex mathematical models, the company’s software can effectively sense customer sentiment before it becomes an issue. This kind of technology is especially helpful in reaching back out to customers who had previously experienced a negative interaction with a customer support call center. When brands are able to resolve issues with these clients before a problem is reported, customer loyalty receives an enormous benefit.
“The Tableau-RapidMiner partnership delivers additional predictive analytics to Tableau customers, elevating business insights to an entirely new level,” said Bill Doyle, RapidMiner’s Chief Revenue Officer. “Organizations who have invested in Tableau can now easily apply more advanced methods to make decisions that ensure better business outcomes.”
Tableau, on the other hand, focuses on delivering powerful and easy-to-read data visualizations. In today’s business landscape, every employee needs the ability to read and analyze data on some level. With Tableau software, customer behavior data is easy to read, analyze, and manipulate in order to plan the next step in marketing.
“We are thrilled to welcome RapidMiner into the Tableau partner ecosystem,” said Dan Kogan, Director of Product Marketing at Tableau. “RapidMiner provides Tableau customers with the ability to extend upon the strong analytics capabilities already in Tableau and leverage the value of predictive analytics within their data visualizations to produce new insights that lead to better actions. At the same time, we’re very excited to open up the rich predictive models RapidMiner users create to a much wider audience of business users for maximum business impact.”
Through the partnership, both companies will benefit from a well-rounded suite of data analysis software. By incorporating RapidMiner’s predictive model with Tableau’s accessible data visualization, marketers stand to benefit immensely from the resulting customer insight.