GameStop Corp. has partnered with Shelfbucks Inc., the leading Beacon promotion platform for retail stores, to bring an enhanced shopping experience to the company’s national gaming customer base. The agreement represents one of the retail industry’s first and largest Beacon platform solution deployments.
Charlie Larkin, Senior Director of the GameStop Technology Institute, participated in a compelling Q&A with Loyalty360 to discuss this partnership.
Why did GameStop decide to use this platform to enhance....