Doug Zarkin, VP, Head of Marketing, Pearle Vision, believes the company’s iconic stature and focus on customer loyalty is clear.
Zarkin talked to Loyalty360 about the company’s customer loyalty/CX efforts, listening, metrics, and social media in a compelling interview.
Can you talk about Pearle Vision’s efforts around CX, customer loyalty, and customer engagement and how they have changed and/or progressed in recent years?
Two years ago, we launched The Neighborhood Eye Care Experience, which is the foundation of....