Payment Alliance International First to Market with ATM Mobile Marketing

LOUISVILLE, Ky. & ORANGE, Calif.—Payment     Alliance International (PAI), a leader in electronic payment     processing solutions, announced today that it has integrated mobile     marketing into its ATMs. The integration was made possible through an     industry-leading partnership between PAI and Street     Savings, a mobile marketing provider.

Street Savings mobile marketing products move value using text     messaging, popular gift and loyalty programs, and widely available     credit card terminal and POS hardware that now includes ATMs. The     company’s Mobile Coupons and Mobile Rewards products are designed     specifically for resellers. “Our products are easy and affordable for     merchants, quick-to-provision and work with the credit card terminals     and point-of-sale (POS) systems agents already sell,” said Pal Flagg,      Street Savings chief operating officer. “Now they are also the first way     for consumers to participate in the benefits of mobile marketing via the     ubiquitous ATM.”

PAI manages over 50,000 ATMs nationwide via a network of agents and     market representatives. The strategic move enables consumers to opt-in     to mobile deals from area merchants at the ATM, and uniquely positions     the company and its agents to take advantage of the fast-growing mobile     opportunity. “By combining mobile with the ATM, we are giving agents a     unique, value-added service that provides differentiation when competing     for electronic payment services and ATM sales,” said John J. Leehy, III,      president & chief executive officer of PAI. “We’re also giving agents a     new product that can cost-effectively drive significant revenue for     merchants.”

PAI will feature PAIMobile along with its new ATM mobile marketing     capabilities at the Electronic     Transactions Association (ETA) Annual Meeting & Expo, May 10-12,      2011, in San Diego, Calif. Mobilized ATMs will be available for     demonstration at the PAI booth (#628) and Street Savings exhibit     (#1132), as well as featured in the ETA Technology Showcase (#537). The     demonstrations will highlight the easy accessibility of mobile     marketing’s benefits for small- to medium-sized businesses.

At the conference, ETA attendees will have the opportunity to receive     mobile text message offers from restaurants and merchants in San Diego’s     famous Gaslamp     Quarter, such as Get $10 off, simply by opting-in at one of     the ATM kiosks on display.

About Payment Alliance International (PAI)

Payment Alliance International is a leading provider of payment     processing solutions for businesses nationwide. We offer credit card,      check processing, ATM network management, and business information     services, all designed to maximize customer success and make business     easy. Payment Alliance International is based in Louisville, Ky., with     offices in West Palm Beach, Fla., Jackson, Miss. and Billings, Mont. For     more information, please visit www.GoPAI.com.

About Street Savings

Street Savings provides certified mobile marketing solutions that     increase revenue for merchants, acquiring banks and resellers by cost     effectively mobilizing gift and loyalty programs. The company’s Mobile     Rewards and Mobile Coupons products send text message offers that     customers can redeem on merchant credit card terminals and point of sale     systems. Businesses can create trackable mobile marketing campaigns that     build loyalty and increase sales. For more information, visit www.streetsavings.com.

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