With today’s launch of Orbitz Rewards Dining−a new dining program that allows Orbitz Rewards members to earn 5% in Orbucks (the currency of the Orbitz Rewards loyalty program) when dining at over 11,000 restaurants across North America, or 7% in Orbucks when using the Orbitz Rewards Visa card, Orbitz.com and Rewards Network officials are confident it will attract new customers and spark increased engagement.
“We are very optimistic that this will be a sticky benefit that will both attract new customers to join Orbitz....