Nation’s Largest Wireless Company Reports Lowest Q2 Churn Rate
BASKING RIDGE, N.J., Aug. 5—Verizon Wireless, provider of the nation’s largest and most reliable wireless voice and 3G data network, is also the leader in customer loyalty, reporting the lowest churn (customer turnover) rate among the nation’s largest wireless carriers in the second quarter of 2010.
Churn is an important measure of customer loyalty and represents the percentage of customers who leave their providers in a given period. ....