Office Depot offers $500,000 in mobile gift cards via back-to-school campaign

Office Depot is running instant win giveaways to drive retail traffic and sales via a new campaign that offers consumers a total of $500,000 in mobile gift cards. The company partnered with SpyderLynk for the mobile initiative. The back-to-school mobile campaign was developed by Momenturn and uses SypderLynk’s SnapTags that lets consumers scan or text to score big savings. “SnapTags give us the ability to engage with consumers during the important back-to-school season by offering great deals which can be accessed by....