Digitally driven consumers seek more digital content, but have greater expectations of the technologies
NEW YORK, Oct. 7—The smartphone is rapidly evolving beyond a simple communications device into an extension of consumers’ daily activities and creating a new breed of digital shopper. This is based on the results of new research from GfK Business & Technology which will be presented today at the CTIA Enterprise & Applications show in San Francisco. GfK’s research into the new consumer mindset shows....