Keeping things simple was the prevailing theme during this year’s 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty Marketers’ Association.
The Coca-Cola Company simplified the My Coke Rewards for Schools loyalty program in its recent re-launch to engage more consumers and schools to actively participate.
As a result, the My Coke Rewards for Schools loyalty program took home the Gold Award in the Best Use of Customer Insight or Voice of the Customer category at the 2015 Loyalty360 Awards....