With all the leading airlines that carry travelers all across Europe, Asia and Africa, finding the right customer engagement strategy is becoming a growing challenge. If they are executed properly, some loyalty programs can provide a competitive differentiator. But, increasingly, offering only standard points or frequent flyer schemes is simply not enough. Not anymore.
Some innovative brands, therefore, are looking to further bolster their programs by introducing customer experiences that go beyond offering mere miles. Alitalia, Italy'....