NEW YORK—Using SAS® Analytics to develop customer profiles will help Liverpool (El Puerto de Liverpool, S.A. de C.V.) better engage its customers with targeted promotions and credit offers. The Mexican department store chain has licensed SAS, the leader in business analytics software and services, to discern who is buying what in its bricks and mortar stores.
“Liverpool has about 3 million credit card users,” said Enrique Toussaint, Director of Market Intelligence, Liverpool. “We needed better intelligence to....