For most states, school starts in a couple of weeks and that means many different things for children and parents alike. But one thing is certain: Moms will be shopping for a plethora of back-to-school items during the next fortnight.
For marketers, this also means a huge opportunity. According to new research from PunchTab, 75% of moms won’t use social media for back-to-school purchases.
So, what will attract moms to shop in-store?
“For marketers who want to capture moms in-store, mobile coupons are a non-negotiable,&rdquo....