SAN MATEO, Calif., May 25 —Marketo, the leading revenue cycle management company, has redefined the requirements for a marketing automation platform with the launch of Marketo Revenue Cycle Analytics™, a new marketing analytics solution that combines powerful software with a unique methodology to make it easy to measure and optimize the revenue cycle and accelerate predictable revenue.
“Generating revenue is the lifeblood of any business and Marketo has once again redefined how marketing and sales work together....