Majestic Wine knows that when it comes to the daily red (or white, or rosé), it’s personal.
To capitalize on their customer’s individual palate and preferences in order and to create a full-scale customer experience, the Maidenhead UK-based company now personalizes their messaging based on their customer’s location and behaviors, using SDL’s eCommerce platform.
The new initiative is part Majestic Wine’s wider omni-channel strategy that incorporates SDL’s technology to improve website search....