Loyalty program partnerships often provide powerful ways for brands to differentiate themselves and offer an increased level of value to their customers. Such cross-branding customer engagement efforts not only keep brands in the forefront of minds, they also bring a host of reciprocal benefits that loyalty program members find very rewarding.
These loyalty program designs, whether they are implemented in the form of large coalitions or smaller mutual partnerships, have been mainstays across the UK, Germany, and Canada for years.
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