Upscale retailer Nordstrom certainly has maintained a loyal following.
What’s more, its successful loyalty program accounts for 44% of company sales.
Members of the Nordstrom Rewards loyalty program shop three times more frequently and spend four times more on average than non-members. Nordstrom opened approximately 350,000 new accounts in the second quarter. With 4.5 million active members, sales from members rose 10% in the second quarter.
“Our Nordstrom Rewards loyalty program is an important way for us to create new and....