London City Airport claims that its use of social media has resulted in a loyal customer base that is three times more likely to engage with it using Twitter and Facebook when compared with other UK and European airports.Most recent customer satisfaction scores at have been at an all-time high, with a rating of 8.7 out of 10, higher than at any other London-area airport, and London City Airport’s strategic use of social media is seen as an important contributor to this rating.A continuous and consistent response to....